Reading List
A curated selection of the sharpest writing on AI, data strategy, and digital performance—handpicked for operators who move fast.
McKinsey & Company
On AI
McKinsey's annual survey reveals how AI adoption has shifted from experimentation to execution — and what separates the businesses pulling ahead from those still running pilots.
Harvard Business Review
On AI
Generative AI isn't a future technology — it's already reshaping how companies write, build, analyze, and compete. HBR maps the near-term transformation by function and sector.
MIT Technology Review
On AI
Automation doesn't mean abdication. MIT Technology Review argues that the most effective AI deployments require humans to stay meaningfully in the loop — and explains exactly when and how.
Harvard Business Review
On Data
The executives pulling ahead aren't the most experienced in their field — they're the ones who've built the clearest picture of their numbers and act on them with precision. HBR's landmark analysis on data-driven leadership.
McKinsey & Company
On Data
Instinct is valuable. Instinct backed by a weighted scoring model is something else entirely. McKinsey examines how unanalyzed decisions compound risk — and how a structured analytical framework changes outcomes.
Harvard Business Review
On Data
The most overlooked risk in any high-stakes relationship isn't the terms — it's choosing the wrong partner. HBR's framework for using data to evaluate people decisions before they become expensive mistakes.
Google web.dev
On Web
A well-built website isn't a business card — it's a system that captures leads, earns trust, and converts 24 hours a day. Google's definitive breakdown of how performance directly impacts revenue and retention.
Harvard Business Review
On Web
Most business websites are passive — they exist, but they don't work. HBR shows the compounding gap between a website that sits there and one that actively converts, with real numbers on what the difference is worth.
Behaviour & Information Technology
On Web
The peer-reviewed research that established the 0.05-second standard. Visitors form a lasting judgement about your site before they've read a single word — this study explains what triggers it and what you can control.